Draper James

Founded by Reese Witherspoon, Draper James is a Southern-inspired lifestyle brand celebrated for its vibrant, playful, and timeless charm. During my internship, I played a key role in translating this distinct brand voice across a wide range of digital and social touchpoints.

My responsibilities centered on cross-platform visual storytelling. I designed high-impact email advertisements and adapted them into platform-specific assets, including Instagram Stories, paid media, and site-wide promotional graphics. Beyond asset creation, I supported the weekly image editing workflow for the website and contributed to the development of seasonal campaign materials. Working closely with the in-house design and marketing teams, I ensured a consistent and elevated visual identity remained at the forefront of every digital interaction.

Visit draperjames.com
@draperjames

Discipline
Marketing Assets
Email & Social Media Design
Paid Media Assets
Retail Promotion
Image Editing

Credits
Graphic Design Intern - Minjung Lee
Graphic Designer & Project Manager - Danielle Pergola

Email

Instagram Story

Paid Ad

Social

Social

Pinterest

PMAX

PMAX

PMAX

Social

Social

Pinterest

PMAX

PMAX

PMAX

Social

Social

Pinterest

PMAX

PMAX

PMAX