Minjung Lee


Night Lights Sky Lantern Festival
Brand Identity
Art Direction
A shared spectacle of rising light.

A reimagining of the Night Lights Festival, capturing the collective moment when hundreds of lanterns transform the sky into a unified, glowing landscape.


Team Baby
Brand Identity
Art Direction
Album Design Building love, character by character.

A redesign of Team Baby by The Black Skirts, using ASCII art as a metaphor for the accumulation of persistent love.


Westminster Kennel Club Dog Show
Brand Identity
Art Direction
Visualizing the invisible bond.

A reinterpretation of the Westminster Kennel Club Dog Show, framing the event as a visible moment of trust, discipline, and collaboration between dog and handler.


Haze (WIP)
Brand Identity
Art Direction
Packaging
Glow as a gradual atmosphere.

A self-tanning oil identity inspired by heat haze, using soft, wavy shapes to convey the warmth and fluid movement of building a natural glow.


Paradise Art Lab Festival, Jangchung
Brand Identity
Art Direction
Systemic identity for Art & Tech.

A design contribution bridging physical site-specific experiences with a cohesive digital brand system.


Draper James
Marketing Assets
Email & Social Media Design
Paid Media Assets
Retail Promotion
Image EditingElevating Southern-inspired charm. 

Developing cohesive visual assets for Draper James across email, social media, and seasonal digital campaigns.
Minjung Lee is a graphic and visual designer based in New York.