Paradise Art Lab Festival, Jangchung

Discipline
Brand Concept Planning
Promotional Assets
Exhibition Goods
Digital Graphics


Credits

Graphic Design Intern - Minjung Lee
Studio - EM, Seoul, Korea
Creative Director - Jungeol  Bae

Paradise Art Lab Festival is a site-specific art and technology festival held in Jangchung, Seoul.

Under the direction of the creative team, I contributed to the graphic design and brand concept planning, helping to shape the festival’s visual identity. I collaborated on promotional assets, designed exhibition goods and staff passes, and supported the creation of digital content aligned with the overall brand system.

Visit palfestival2024.com
@paradise_cultural_foundation |

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©2025 Minjung Lee